Al Rajhi Health App
The Al Rajhi Takaful Insurance App offers a suite of Shariah-compliant health and motor insurance solutions in the Kingdom of Saudi Arabia. Users can manage their profiles, policies, and claims with ease, all in one convenient location.
With a focus on providing peace of mind, the app offers a comprehensive range of insurance solutions designed to protect the user's health and vehicle. Whether you're in need of health or motor insurance, Al Rajhi Takaful has you covered.
The app also provides a wealth of expert insights and helpful information on a variety of topics related to health and nutrition. Users can take advantage of these resources to make informed decisions about their overall well-being.
The challenge
The negative perception that many people have of insurance companies and the industry as a whole. To overcome this, the app needs to be designed with a user-friendly approach that focuses on the positive outcomes of insurance coverage and the wellness features it offers.
The opportunity
To change the negative perception of insurance companies by focusing on user wellness and designing a user-friendly app. This approach can lead to increased customer engagement, loyalty, and trust.
The results
76% of customers said they trusted Al Rajhi more after it offered this value-added service.
Customers were 80% more likely to renew their policies and 50% more likely to recommend it to others. (Source: J.D. Power)
Design Principles
User-Centered Design
The app should be designed with the user in mind, with a focus on providing a seamless, intuitive experience. The design should be user-friendly, with clear navigation, simple and easy-to-use interfaces, and an intuitive layout.
Gamification
To encourage healthy behaviors and promote user wellness, the app should include elements of gamification, such as rewards, challenges, or progress trackers. This could help to incentivize users to make positive changes in their lives, while also making the app more engaging and fun to use.
Data-Driven Design
The app should be designed based on data and user feedback. This means gathering data on how users interact with the app, what features they use most frequently, and where they experience difficulties. This data can be used to optimize the app's design and improve its overall user experience.
Sign Up
The sign up process is designed to gather user needs in a friendly and efficient manner.
To get started, the user simply needs to enter their basic information, such as their name, contact details, and address. From there, the app will ask the user a series of questions to better understand their life habits.
Healthy mind, healthy body, healthy you
The app focuses on improving three aspects of the user's life: mind, water intake, and activity
Mind
The mind section of the Al Rajhi Takaful Insurance App is designed to promote mental wellness and help users lead more intentional lives.
The section includes a feature called "Learn to Meditate", which provides a comprehensive guide to mindfulness and its many benefits., the app also offers over 180 free guided meditations from over 100 teachers.
These meditations cover a wide range of topics, including stress management, relationships, healing, sleep, creativity, and more. Each meditation is designed to be accessible and easy to follow, even for beginners, and is tailored to the specific needs of the user.
Activity
The app offers an activity functionality that allows users to track their walks, runs, and any other physical activity they engage in throughout the day. From the casual stroller to the 5K runner and those building up to a marathon, the app is designed to cater to users of all fitness levels and abilities.
Water
The app also offers a water intake feature that allows users to set daily water intake goals and easily track their progress. Users can set personalized goals for how much water they want to drink each day, and then log every ounce (or milliliter) with just a tap. The app provides a detailed stats update after every glass, allowing users to see how close they're getting to their daily goal in real-time.
Profile
The Al Rajhi Takaful Insurance App provides users with a comprehensive profile feature that offers 24/7 access to their health and motor insurance policies. Users can easily view their policy details, make payments, and renew policies through the app. In addition to managing their insurance policies, users can access a wealth of information and tips to help them lead a healthy lifestyle, including nutrition and mindfulness advice.
The profile feature also provides users with the ability to register, make, and track claims, making it easy to manage insurance-related tasks from anywhere, at any time. The app also provides easy access to maps that help users locate their nearest branch, and offers a convenient callback feature that allows users to request a call back from a representative at their convenience.
