Al Rajhi Health App
The Al Rajhi Takaful Insurance App offers a suite of Shariah-compliant health and motor insurance solutions in the Kingdom of Saudi Arabia. Users can manage their profiles, policies, and claims with ease, all in one convenient location.
With a focus on providing peace of mind, the app offers a comprehensive range of insurance solutions designed to protect the user's health and vehicle. Whether you're in need of health or motor insurance, Al Rajhi Takaful has you covered.
The app also provides a wealth of expert insights and helpful information on a variety of topics related to health and nutrition. Users can take advantage of these resources to make informed decisions about their overall well-being.
The challenge
The negative perception that many people have of insurance companies and the industry as a whole. To overcome this, the app needs to be designed with a user-friendly approach that focuses on the positive outcomes of insurance coverage and the wellness features it offers.
The opportunity
To change the negative perception of insurance companies by focusing on user wellness and designing a user-friendly app. This approach can lead to increased customer engagement, loyalty, and trust.
The results
76% of customers said they trusted Al Rajhi more after it offered this value-added service.
Customers were 80% more likely to renew their policies and 50% more likely to recommend it to others. (Source: J.D. Power)
Design Principles
User-Centered Design
The app should be designed with the user in mind, with a focus on providing a seamless, intuitive experience. The design should be user-friendly, with clear navigation, simple and easy-to-use interfaces, and an intuitive layout.
Gamification
To encourage healthy behaviors and promote user wellness, the app should include elements of gamification, such as rewards, challenges, or progress trackers. This could help to incentivize users to make positive changes in their lives, while also making the app more engaging and fun to use.
Data-Driven Design
The app should be designed based on data and user feedback. This means gathering data on how users interact with the app, what features they use most frequently, and where they experience difficulties. This data can be used to optimize the app's design and improve its overall user experience.
