AVIS: Inspire

The car rental industry has been undergoing significant disruption in recent years, with new technologies and the convergence of different industries leading the way. However, the changes are not solely driven by technology, but also by the shifting consumer expectations surrounding mobility. The modern customer desires a seamless, convenient experience, and the ability to access a car quickly and effortlessly has become a primary focus.

AVIS Inspire's objective is to create a travel blog focused on driving and road trips along some of the world's most beautiful routes. The initiative aims to provide customers with a curated selection of routes to explore in comfort and style.

The website needed to provide a seamless user experience that was optimized for desktop devices, as mobile optimization was not a significant consideration back then. Incorporating search engine optimization to rank well in search results pages was also important. Overall, a well-designed website that provided a seamless user experience helped attract and retain customers, contributing to the success of the AVIS Inspire mission.