The car rental industry is being continuously disrupted. Part of this disruption is driven by technology and the convergence of different industries. But it’s also changing because of evolving consumer expectations around mobility: I want a car now, near me, without any hassle. We live in an on-demand world where convenience and experience are king.

But what if AVIS provided a way for customers to book cars based on crafted road trips along the most beautiful roads in the world?

That’s AVIS Inspire mission, a driving oriented travel blog that gives user the possibility to rent cars without the hassle of having to organise pick ups, pit-stops or drop-offs along the route.