♠︎

Lead Product Designer with over 15 years of international experience in UI, UX and Brand Identity

 


FACTS

74

Clients

104

Completed projects

98%

of projects completed on time

 

95%

of projects completed on budget

15+

years of experience

Upon graduating from the European Institute of Design in 2008 with a focus in communication and art direction, I began my career at Martel Italy as a junior art director. There, I assisted the design team in creating both above-the-line and below-the-line advertisements for clients such as Doctors Without Borders, Heineken, Audi, and Three. Having built a strong client base I decided to start my own business as a freelance art director in Milan.


In 2012, I traveled to Silicon Valley where I took courses at various companies including Google, Shazam, Dropbox, Microsoft Bing, IBM, and the startup school "Mind the Bridge" in San Francisco. These courses were focused on UI/UX design and I also obtained a certificate in Human-Computer Interaction (HCI) from Stanford University. All this provided valuable skills and insights in the field of UI/UX design.

In 2013, I moved to London to start a new chapter and began working as a Senior Visual Designer for clients and agencies such as McLaren, Coca-Cola, Lloyds Bank, Virgin Media, Op Bank, O2, Mayor of London and others.

In 2015, I was appointed as the Global Design Manager at HomeAway, where I built and managed a team of 12 designers based in London and 7 designers based in the US, Germany, Spain, and France. As the company and team grew, I eventually managed a total of 55 designers and developers.

Currently freelancing in London, working with agencies and clients to design products that are used by millions of people worldwide each year.
Some of the clients and agencies includes: Natwest, British Airways, Global Eagle, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyd's, NS&I, MOMA, Savill's, AVIS, STA jets, Fling, R/GA, Publicis Sapient, Design Studio, the BIO Agency, AKQA, HiMumSAidDad!, Wunderman and others.

 
 

EXPERIENCE




London. October 2021 to present day.

Head/Lead Product Designer, freelance. Working with multiple clients.

  • Led and scaled design teams.

  • Mentored junior designers.

  • Worked on Fintech, E-commerce, B2B, B2C, SaaS projects for clients such as Natwest, British Airways, McLaren, NHS, Bank of Oman, National Bank of Kuwait, BestInvest, Lloyd's, NS&I, MOMA, Savill's, AVIS, STA jets, Fling, R/GA, Publicis Sapient, Design Studio, the BIO Agency, AKQA, HiMumSaid Dad!, and others.

  • Projects include digital ID, end-to-end booking system for British Airways, data-heavy dashboard for First Abu Dhabi Bank and its GTB customers, and e-commerce projects for fashion and home furniture retail.


    Awards/Citations:
    Google: best-practice CX in search. (Savill’s)
    Econsultancy: example of digital excellence. (Savill’s)

Dubai. March 2019 to September 2020

Creative Lead, Genieology (Former Tent&Bear), contract

  • Led and scaled the design team from the ground up.

  • Worked on projects for main client First Abu Dhabi Bank, setting up their design language and ensuring a seamless user experience across all platforms for the bank's GTB Portal.

  • Worked with other regional clients such as Al-rajhi and FitLink.

London. April 2016 to March 2019

Head/Lead Product Designer, freelance. Working with multiple clients.

  • Led and scaled design teams.

  • Worked on big projects such as the interactive app for the Copenhagen MOMA and AirTime 3.0, a portal used by leading airlines.


    Awards/Citations:
    Google: best-practice UI in Product design (Airtime 3.0)

London. April 2015 to April 2016

Global Design Manager at VRBO (former HomeAway)

  • Team management and development: I successfully built and managed an international design/development team. The team grew to finally include 55 between designers and developers.

  • Communication: I effectively communicated project goals, expectations, and progress to stakeholders, including team members, senior leaders, and clients.

London. Aug 2014 to Aug 2015  

Senior Product Designer "Unii ltd"

  • Designed the FLING app and Unii app, a social student-oriented app defined by Techcrunch as "the Twitter for students."

London. Mar 2012 to Aug 2014

Senior Visual designer, freelance.

  • Working for several agencies designing apps, websites and campaigns for clients like McLaren, CocaCola, Virgin Media, Lloyds Bank, Whatsapp Messenger, O2, OP Bank, Mayor of London, Fifa and more.

New York. Jan 2011 to Mar 2012

Senior Visual designer, freelance

  • Working in New York-based for multiple companies and agencies, such as Fantasy Interactive, and Firstborn.

Milan. Jan 2009 to Dec 2010

Art Director Jr, MARTEL Italy

  • Assisting the design team in creating both above-the-line and below-the-line advertisements for clients such as Doctors Without Borders, Heineken, Audi, and Three.

 











EDUCATION











San Francisco. Oct 2013

  • HUMAN-COMPUTER INTERACTION. A course based on human-centred design applying principles and methods into creating excellent interfaces with any technology. Technologies aimed to bring people joy, rather than frustration, through principles of perception and cognition that inform effective interaction design.

    Professor: Scott Klemmer

 

El Camino Real. Silicon Valley, CA. Aug 2011 to Dec 2011

  • Silicon Valley Visual Design & Communication Courses at: Google, IBM, Dropbox, Microsoft Bing, Hp, Mind the bridge (startup school).

 

Milan. Sep 2005 to Jun 2008

  • IED, European Institute of Design. Degree in Art Direction & Communication.