Experience the magic of the big screen with Filmstaden.
Filmstaden AB, Sweden's leading cinema chain, I designed their new and upgraded mobile application to enhance the movie-going experience for its users.
With a focus on elevating the brand and delivering a more intuitive user experience, the app has been transformed to meet the demands of today's tech-savvy audiences.
At the heart of the app lies a clean, user-friendly interface, making movie discovery and booking a breeze for users. The app features a refreshed and vibrant color palette, inspired by Filmstaden's recent rebrand, adding to the overall aesthetic appeal for users.
Whether users are movie aficionados or just looking for a night out, the Filmstaden app has everything they need to plan their next cinema visit. From the latest film releases to showtimes and ticket booking, the app has been designed to streamline the entire process for users.
The role
As the Lead Designer for Filmasteden's website and digital branding, my duties include overseeing a team of designers to develop a cohesive and visually impactful brand identity across all digital platforms. I am accountable for generating innovative ideas for the digital branding, ensuring it aligns with the company's mission and appeals to the target audience. This involves collaborating with key stakeholders to gather their requirements, conducting thorough research and analysis to guide the design process, and managing the implementation of the new digital branding across the website and all other digital assets.
Personas
