Lounge&Co: New digital ID
Lounge&Co's new digital ID features a sleek and modern design that highlights the company's stunning furniture pieces. The aesthetic is characterized by a minimalist approach, with a focus on striking photography and typography that effectively showcases the furniture in a visually appealing way.
The client has given full creative freedom, allowing for an impactful and memorable digital presence that effectively represents the brand and its products.
The challenge
Lounge&Co aimed to revamp their website to create a modern, user-friendly, and easy-to-use platform. The redesign was focused on making it simple to add new products and updates while providing a smooth browsing experience for visitors. The goal was to create an intuitive and engaging digital space that effectively showcases the company's furniture offerings.
“User’s feel a sense of isolation on the website, are left out of the ‘showroom’ experience and are left confused by the current website layout”
The opportunity
To create a website that enhances the customer's furniture shopping experience, increases brand engagement and improves the website's overall structure and navigation. The new website will aim to create a more interactive and immersive way for customers to explore and purchase Lounge&Co's furniture offerings.
Design principles
Modern
Modern design, modern credibility
Modern UI design helps establish credibility for the website and brand because it has a style that fits what most people to be a current visual aesthetic
Fast
Style at your fingertips
A user-friendly feature that allows customers to easily change the style of each piece of furniture on-spot, streamlines the furniture shopping experience.
Universal
One website, many user-cases
Designed to be fully compliant with usability standards and patterns, ensuring that it is accessible and user-friendly for all visitors. The development techniques employed cater to the diverse needs of different user categories.
The role
As the Head of Design for Lounge&Co's new website and digital ID, my role was to lead the design team and oversee the creation of a cohesive visual identity for the brand across all digital channels. I was responsible for ideating the new digital ID and ensuring it aligned with my company's values and goals, while also meeting the needs of the target audience. My involvement included collaborating with stakeholders to gather requirements, conducting research and analysis to inform the design process, and overseeing the implementation of the new digital ID across the website and other digital assets.
“Tech-driven millennials love quick and easy solutions to find stylish furniture”
The UI
Let the furniture take the stage
The website offers comprehensive and detailed product information for each piece of furniture, catering to the diverse user needsThis includes in-depth product descriptions, high-resolution images, technical specifications, and material details, providing customers with all the necessary information to make an informed purchase decision.
This extensive product information, paired with the easy-to-use interface, makes it easy to find the right piece of furniture for any project or home, making the shopping experience more efficient and enjoyable.
Let the specs do the talk
Displaying the specifications upfront and in an easy-to-read format is crucial because it helps customers make informed buying decisions. With all the information they need readily available, they can quickly compare our products and assess their value based on factors such as size, material, and weight capacity.
By letting the specs do the talking, we eliminate any guesswork and allow customers to focus on finding the perfect furniture piece to meet their needs and enhance their space. It's a fast and efficient way to shop that saves time and ensures satisfaction.
It's in the details
Geometry patterns are a defining characteristic of the Digital ID, giving it a unique and eye-catching style.
These intricate designs bring a level of detail and interest to the interface they are placed in.
The use of geometry patterns in the Digital ID also communicate a sense of professionalism and attention to detail. The patterns are used to create a consistent visual identity across the site, adding a level of coherence and coherence that can enhance the brand's overall image.
The checkout flow
When it comes to your checkout process, less is more!
The fewer steps a customer has to go through, the faster and more efficient the checkout process will be. By minimising the number of clicks and steps required to complete a purchase, the interface provides a streamlined and hassle-free shopping experience, allowing customers to complete their purchase quickly and efficiently, so that they can focus on the most important part, buying furniture they love.
Users expect checkouts to be simple and linear. Anything different will either annoy or confuse them and disrupt their flow, which can lead to high drop-offs and cart abandonment.
Checkout process visual indicator
Users need assurance that the checkout process won’t take long to complete.
A progress indicators in the checkout page helps users understand where they are in the process and how long it takes to complete it.