From the beginning, Private charters Jet business has always been a niche market. Historically, this meant serving consumers with greater expectations.
STA Jets new dark colour palette brings that luxury feeling that the previous ID and digital ID failed to transmit. The primary purpose of the transformation was, in fact, this.
Working closely with the Client I created a user-friendly, easy to consul interface. This included working end to end from research and user experience studies to visual design.